Got milk? and General Mills celebrate the milk moustache

General Mills and got milk? have teamed up to debut limited edition packaging, with cereal box characters featuring the iconic got milk? moustache. 

The company’s popular Big G cereal box characters will all don the milk moustache, in a bid to combine fun with essential nutrition. 

“We believe in the power of cereal and milk to be an easy, affordable and delicious way to deliver the nutrients people need with the taste they love,” said Amy Cohn, senior nutrition manager at General Mills. “And for kids who eat cereal, 53% of their daily milk consumption comes from pouring cereal and milk together.

“So, while General Mills cereal and milk have been a perfect pairing for a long time, we’re thrilled to officially come together to share this important message through our iconic characters,” Cohn continued. 

The limited-edition milk moustache boxes of Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Cinnamon Toast Crunch and Trix are now available nationwide.