US urban agriculture company Gotham Greens has opened a 100,000-square-foot hydroponic greenhouse outside of Baltimore.
Built on the site of a former steel mill, the facility will provide a year-round supply of fresh produce to retail, restaurant and foodservice customers across ten US states in the Mid-Atlantic and Southeast regions.
The greenhouse will produce more than 6 million heads of lettuce annually and bring the New York-based company’s total annual production in the US to more than 30 million heads of lettuce.
“Gotham Greens is a brand dedicated to changing how people think, feel and interact with their food,” said Viraj Puri, co-founder and CEO of Gotham Greens. “We’re excited to introduce our line of leafy greens, herbs, sauces, dips and dressings to even more people up and down the East Coast.
“By conducting our first harvest during the cold winter season, this underscores our commitment to growing and delivering high-quality, long-lasting and delicious produce all year round.”
The facility brings Gotham’s total annual production in the US to more than 30 million heads of lettuce.
Gotham Greens’ produce is grown using hydroponic systems in renewable electricity-powered greenhouses that are said to use “95% less water and 97% less land” than conventional farming.
The new greenhouse features the company’s latest technological advances, including proprietary data-driven control tools.
The inauguration comes after Gotham recently introduced a refreshed visual identity and packaging redesign. Last year, it opened new facilities in Rhode Island and Chicago.
“Given the global issues surrounding conventional agriculture, it is important that we continue to stand out in a field of greens in the produce aisle,” Puri said.
“Our thoughtful approach to resource conservation and our brand mission are at the forefront of the design strategy, while our refreshed branding makes it even easier for consumers to shop for high-quality, local produce.”
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