UK snack brand Graze has added two new flavours to its Oat Boosts range – cherry bakewell and chocolate cookie – in response to increasing demand for more indulgent flavours.
The launch of the new flavours comes at the same time as a packaging revamp. Packed full of wholegrain oats, the bars are vegan, high in fibre and a source of protein.
“Not only does the range deliver on rich flavours that shoppers love, it does so while offering a healthy alternative to traditional snacks, with at least 45% less sugar than the average cereal bar,” said a company spokesperson.
“Both products are designed to deliver some much-needed fibre as most Brits do not get enough in their diet – with benefits of a high fibre diet including reduced risk of high cholesterol, diabetes and obesity.”
The cherry bakewell and chocolate cookie varieties join Graze’s existing Oat Boosts range that consists of cocoa vanilla, lemon blueberry, cocoa orange, peanut butter chocolate, honey and banana.
Cherry Bakewell and Chocolate Cookie Oat Boosts are available in boxes of four 30g bars for an RRP of £2.50. The bars are available to buy from Sainsbury’s and Waitrose, as well as the convenience and independent channels.
Last year, Graze launched Super Snackers, a line of cereal bars specifically aimed for children.
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