Green Boy debuts plant-based protein for meat alternatives

Non-GMO and organic ingredient supplier, Green Boy Group, has launched a protein powder that is designed for plant-based meat substitutes.

Plant-Meat Protein is said to enhance mouthfeel and texture in meat alternatives. The powder can also be used to produce textured plant-based proteins (TPP) in the form of crisps or granules.

Green Boy’s new plant-based offering is available in different variants, featuring protein derived either from pea, mung bean, fava bean or chickpea.

“We are beyond excited to have launched Plant-Meat Protein because of the rapidly growing demand for plant-based meat by consumers,” says Peter van Dijken, Green Boy Group co-founder.

“Green Boy already supplies the leading brands in the plant-based meat industry, and with Plant-Meat Protein we hope to enlarge our footprint in the North American and European markets.”

Frederik Otten, co-founder of Green Boy Group, added: “Plant-based protein is a key ingredient in the formulation of a plant-based meat product. This market is evolving with lightning speed and plant-based meat products made with vital wheat gluten or soy protein are not as popular due to allergy concerns along with whey and casein proteins as they are of dairy origin.

“With Plant-Meat Protein we offer a line of more functional, sustainable and healthier plant-based proteins as the building block for the next plant-based meat hit product on the supermarket shelves, in the fast-food chains or online.”

Earlier this year, Green Boy Group acquired Sweet Nature, an importer and distributor of specialty sweeteners for an undisclosed sum.