Green Giant has released a new range of cauliflower-based pizza crusts, responding to the rising consumer demand for healthier meal choices.
Two flavours of the new cauliflower crust range will be initially available: Tuscan and original, and both ready-to-bake flavours are made with over 80% cauliflower and contain approximately half the calories of traditional pizza crusts.
The Green Giant Cauliflower Pizza Crusts will join the brand’s Green Giant Veggie Swap-Ins product line, and both crusts are vegan and made with no artificial flavours or colours.
Each pack of crusts includes four servings, and will can be prepared from frozen in 20 minutes.
Jordan Greenberg, vice-president & general manager at Green Giant said: “We’re constantly challenging ourselves to find new and convenient ways to add more vegetables to traditional American meals.
“Over the past few years, Green Giant’s frozen innovations have become highly sought-after by consumers because they are simple, delicious and easy to prepare.
“Green Giant Cauliflower Pizza Crusts are the natural next step in the evolution of our Veggie Swap-Ins line and we’re thrilled to offer a delicious product that is packed with over 80% cauliflower.”
Green Giant Cauliflower Pizza Crusts are now available nationwide from US retailers, with a suggested retail price of $4.99.
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