Grupo Bimbo leads Series A funding round for LiveKuna

Ecuadorian superfood company LiveKuna has initiated a Series A funding round led by Grupo Bimbo, with participation from SOSV and Amadeo.

LiveKuna’s portfolio of natural products includes gluten-free flours, pasta, cereals, seeds and grains, in addition to its line of superfood snacks, KunaPops.

The funding round will help to develop superfood innovations and assist future plans to expand distribution throughout the US, Canada and Mexico. It will also strengthen LiveKuna’s North American team, as well as increase its network of farmers.

Constantino Matouk, director of Bimbo Ventures at Grupo Bimbo, said: “LiveKuna exceeds the expectations of today’s consumers, delivering clean-label snacks and traceable ingredients without sacrificing taste. As we double down in the better-for-you category, we know LiveKuna – a purpose-led brand committed to sourcing superfood ingredients from family farms – will push the limits of what’s possible in snacking.”

Baking business Grupo Bimbo features over 100 brands within its portfolio, including Sara Lee and Thomas’ English Muffins.

The two companies originally began working together in July 2020.

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