Halewood Artisanal Spirits’ Dead Man’s Fingers launches new flavoured cream liqueur

Halewood Artisanal Spirits-owned brand Dead Man’s Fingers has entered the cream liqueur category with the release of a raspberry-flavoured expression.

According to the company, Dead Man’s Fingers Raspberry Rum Cream Liqueur is described to be a “smooth and velvety rum-based cream liqueur with aromas of fresh raspberries”. The iteration contains an abv of 17% per 70cl bottle and is priced at an RRP of £17.

Dead Man’s Fingers Rum global marketing manager Rachel Adams said: “The cream liqueur category continues to see phenomenal growth and is now adding the most absolute value year on year to the spirits category in the UK off-trade”.

She continued: “Our delicious new rum-based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand, all under the strength of the Dead Man’s Fingers brand which has already proven its credentials with a host of hugely popular, disruptive and in-demand innovations”.