Happi Free From to launch flavoured oat drinks

Oat milk chocolate brand Happi Free From is moving into the drinks aisle with the introduction of a new range of flavoured oat beverages.

The new plant-based Happi Oat Drinks will launch with two flavours – chocolate and strawberry – both of which are free from gluten and enriched with vitamins A, B6, B9, B12, C and D.

The drinks will be available in 1-litre cartons and are made using oats milled and processed in the UK. There are no added sugars in the strawberry flavour and no refined sugars in the chocolate variant, according to Happi.

Gavin Cox, founder of Happi Free From, said: “We are incredibly excited to be launching our delicious new oat drinks range. There’s still a huge gap in the market for high-quality, flavoured oat drinks and ours are here to fill it.

“We will be targeting plant-based milkshake fans with our delicious, all-natural and allergen-friendly Happi Oat Drink and hope to attract vegans, flexitarians and families with this new range.”

With an MRSP of £2.39, Happi Oat Drinks will roll out to 459 Holland & Barrett stores across the UK, Ireland and the Netherlands starting next month. The new drinks will also be available to purchase via the brand’s website.

Georgina Stoddart, assistant category buyer at Holland & Barrett, said: “The flavours married with the fun and vibrant packaging will appeal to our plant-based customers, as well as dipping into the children’s market and encouraging more customers to experience fantastic plant-based products.”

Happi recently expanded its portfolio of oat milk chocolate with the launch of two white chocolate varieties across the UK.