Heinz has added four fiery additions to its portfolio with the launch of Heinz Hot varieties which include a new line-up of three Spicy Ketchup flavours and the first-ever Heinz Hot 57 Sauce.
Heinz Spicy Ketchup offerings are available in three different, thick and rich varieties – Chipotle (medium), Jalapeño (hot), and Habanero (hotter).
Heinz Hot 57 Sauce features a red jalapeño twist on the brand’s 57 sauce and marks the first product in the range in over 10 years.
Lindsay Davis, brand manager, Heinz Innovation at the Kraft Heinz Company. “We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences”.
She added: “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them,2 which served as a north star in creating new products with curated and flavourful, pepper-specific bases.”
The new Heinz Hot varieties will roll out into major US retailers.
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