Heinz expands Mayo Mashupz line with new trio

Heinz has expanded its Mashup range with the launch of three new mayonnaise varieties, including barbecue, mustard and sriracha options.

In response to consumer feedback, Heinz has mixed its [Seriously] Good mayonnaise with different sauces. MayoRacha, a mix of mayonnaise and Sriracha, has a spicy, sweet and tangy flavour. MayoMust, is a combination of mayonnaise and mustard, and adds a “bite” to food with its bold and classic flavour. MayoCue, a mixture of mayonnaise and barbecue sauce, is said to “pack a punch”.

Wendy Lin, senior brand manager at Heinz, said: “We love that people are getting creative with their sauce combos. So, we placed the power in the hands of the public to decide what Mashup we should create next”.

She continued: “A quick dollop of our MayoRacha, MayoMust or MayoCue is all it takes to level-up mealtimes and get your tastebuds tingling. Our Mashupz are the perfect companion for pizza crusts, chips, burgers, sandwiches, sushi lunches and so much more.”

The trio are available in Asda stores across the UK. MayoCue will be sold exclusively in Asda for 12 months, and MayoMust and MayoRacha will be stocked in wider retailers from April. The sauces are available for an RRP of £3.39 per 400ml.