Hello Day! Smoothie has received the international vegan sign. This certification confirms that the drink does not have and does not use direct ingredients of animal origin in its production. The liquid snack from Agus has fulfilled the demanding requirements for food items applying for this prestigious certification.
The vegan logo will be on smoothie bottles from this month (June 2023). Thanks to the new label, consumers will be able to identify Agus drinks and implement them into their diet quickly and confidently. All Hello Day! proposals are a response to the needs of consumers looking for healthy and nutritious products. According to the brand slogan – ‘Hello Day! Change Your Life!’ – the company wants to support consumers in changing the way they eat, live, look at the world and think about ecology.
The Vegan sign is the world’s most recognised label in the vegan food segment. It provides a dependable guide for consumers when shopping. It allows people who care about the right balance in their diet to choose products that are suitable for their lifestyle and do not contain animal ingredients. As of June 2023, the organisation’s V-Label, Vegan category, is also on three flavour versions of Hello Day! Smoothie – pineapple, passion fruit and mango.
“The creators of the label have more than 25 years of experience certifying products, which are analysed by several experts in fields such as quality management, food technology and chemistry,” explained Jarosław Bańda, Agus communications director. “The requirements for the Vegan mark are extremely strict. Granting us a license for Hello Day! Smoothie confirms their highest quality and high production standards.”
Agus’ innovative product responds to current trends and consumer expectations. Indeed, it combines great taste and clean label. The smoothie consists only of natural, low-processed ingredients, non-concentrated purees and juices and, an exception on the market, coconut cream. Thanks to its uniquely thick consistency, it can successfully supplement the daily diet as a delicious and filling snack during the day.
The drink is provided in a recyclable bottle that can be taken to work or, for example, packed in a child’s backpack for a second breakfast. The packaging features a colourful awning, inspired by the American farmer’s market and French le marché, naturally evoking the idea of a traditional grocery market offering food directly from farmers. This unique visual identity concept, which makes the products stand out from the competition on the store shelf, is a strategic selling tool.
Bańda added: “The Vegan certificate and logo are an international symbol, which is extremely important to us. Our smoothies are available in many foreign markets. To expand our sales network, we are constantly looking for new business partners, offering them a branded product of the highest quality and attractive terms of cooperation. The Vegan logo is our other differentiator.”
Hello Day! Smoothie is produced using aseptic processing technology, creating a shelf-stable beverage that does not need refrigeration, with a long 12-month shelf life. Its logistics do not require controlled temperature, which has a significant impact on cost optimisation in the supply chain. In stores, smoothies can be exposed in two shopping areas: on shelves and in refrigerators, fully complementing the grocery offer and the ‘to-go’ category.
Hello Day! is not just a smoothie. The brand also offers delicious honey nut bars, based exclusively on natural ingredients. The bars contain roasted, high-quality nuts and 20% blossom honey. They are available in three flavours: sea salt, cranberry and dark chocolate. Each bar has a pleasant, crunchy texture, making them ideal for a quick snack during the day.
For more information about Hello Day! products, please visit AgusGlobal.com.
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