Hershey adds new treats for Valentine’s day and Easter

Hershey has announced that it plans to launch a new selection of Valentine’s and Easter-inspired products for 2021. 

For Valentine’s day, the confectionery giant will launch Hershey’s Kisses milk chocolate Meltaway Roses, Hershey’s milk chocolate Bear, Hershey’s Hugs & Kisses Heart Box, Reese’s Peanut Butter Rose and Reese’s Big Box O’ Love.

“Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine’s Day extra special,” said Erin Crawford, brand manager, holiday. “Our team took our classics – Kisses candies, Hershey’s chocolates, Reese’s cups – and added new seasonal masterpieces that you’ll want to stock up on for the entire year.”

As part of its Easter offering, Hershey will release the brand new Reese’s Mallow-Top Peanut Butter Cups, Hershey’s milk chocolate Pip Bunny, Hershey’s milk chocolate Build-A-Bunny and Ice Breakers Strawberry Lemonade Duckling. 

“This Easter, our star is the Reese’s Mallow-Top Peanut Butter Cup,” said Michael Reese, senior brand manager, holiday. “We’ve reimagined the classic Reese’s Cup by combining the top Easter flavours, milk chocolate, marshmallow and delicious Reese’s peanut butter, all into one amazing cup. Yes, it’s as good as it sounds.”

Hershey’s Kisses Lava Cake, Kit Kat Raspberry Creme and Reese’s Peanut Butter Hearts will also return, as will egg-inspired chocolates including Cadbury Creme Eggs, Reese’s Pieces Shake N’ Break and Reese’s Peanut Butter Eggs during these holidays. 

All products will be available in stores nationwide for a limited time only.