Hershey to launch KitKat Birthday Cake flavour in US

The Hershey Company has confirmed the US launch of a new limited-edition KitKat that celebrates the flavour of birthday cake this April.

KitKat Birthday Cake will feature flavoured white crème and crisp wafer with an assortment of colourful sprinkles.

“KitKat takes flavour seriously and aims to deliver for our fans who are just as passionate about the endless flavour possibilities,” said Justin Kukura, senior manager chocolate product development at The Hershey Company.

Kukura added: “KitKat Birthday Cake delivers on the universal love of the layers of birthday cake flavour and aroma of frosting perfectly paired with the surprise crunch of sprinkles.”

The release marks the third new limited-edition flavour announced in 2020, following Raspberry Crème and Lemon Crisp.

The new flavour will join the brands portfolio which also includes Duos Mint and Dark Chocolate, Sweet Cinnamon, and Pumpkin Pie.

Susanne Prucha, marketing director at KitKat, said: “KitKat as a brand is internationally recognised for its inventive flavours.

“Our US KitKat lovers have continued to voice a longing for new and imaginative flavours and that’s exactly what we’re giving them in 2020. We’ve kicked off the year with not one, but three new flavour innovations and can’t wait to announce what else we have in store!”

KitKat Birthday Cake will be available nationwide as of April 2020 for an RRP of $1.09 per bar.