Hershey debuts new Lily’s better-for-you gummies

The Hershey Company is adding to its Lily’s portfolio of confectionery and snacks with two new better-for-you gummy variants. 

The release includes Lily’s Sweet Fruity Gummy Bear Friends and Lily’s Tart and Tasty Sour Gummy Worms.

Lily’s Gummy Bears are available in four fruity flavours including raspberry, strawberry, orange and lemon while the Sour Gummy Worms are for those who have an affinity for sour snacks and includes a mix of lemon-raspberry and apple-peach variants.

Both sweet and sour treats have less than one gram of total sugar. Lily’s products are also gluten-free, fair trade certified and made with non-GMO ingredients.

Michael Rabinovitz, director of Lily’s Sweets, commented: “The love for gummies nationwide is growing while the desire for better-for-you snacking options continues. Leaning into peoples’ love of gummies, the Lily’s brand is here to give everyone the best of both worlds… delicious gummy snacks that truly stand apart with less than one gram of sugar.”

The gummies are available now in 1.8 oz. bags at US retailers nationwide. 

In 2021, The Hershey Company acquired Lily’s as part of its better-for-you snacking strategy.