Hershey unveils new seasonal protein bar flavour for One Brands

Hershey-owned protein bar producer, One Brands, has launched a new seasonal variant snack bar for its One Bar portfolio in the US.

One Marshmallow Hot Cocoa features a “smooth and creamy texture” with notes of cocoa. Free from gluten, the new offering contains 20g of protein and 1g of sugar.

“We wanted to create another flavour like our seasonal… Pumpkin Pie bar that people could really cosy up to during the holidays – and our Marshmallow Hot Cocoa bar has that same seasonal magic,” said One Brands COO Eric Clawson. “This new limited variety delivers on the indulgent flavours of your favourite holiday drink, hot cocoa with marshmallows, but is guilt-free and convenient for any time of day.”

One Marshmallow Hot Cocoa bar is available for a limited time at retailers such as Publix, Kroger, Vitamin Shoppe and Wegmans.

In 2019, Hershey acquired One Brands for $397 million to boost snack bar offer.