High Noon launches tequila hard seltzers

E&J Gallo Winery-owned brand High Noon has announced the launch of a new line of hard seltzers made with tequila and juice.

High Noon Tequila is available in four flavours: strawberry, lime, grapefruit and passion fruit. The gluten-free range is made with real fruit juice and layered with blanco tequila, with no added sugar.

The drinks have an ABV of 4.5% and contain 100 calories per 355ml can.

Britt West, SVP and general manager of E&J Gallo Winery, said: “Tequila continues to gain momentum and is one of the fastest-growing spirits in the market. We saw an opportunity to expand our offering and bring tequila fans a hard seltzer we know they’ll love. The debut of the High Noon Tequila Seltzer eight-pack comes at a time when tequila enthusiasts are craving the opportunity to enjoy their favourite spirit without having to compromise on convenience or taste.”

The range will be available nationally from May in variety eight-packs priced at $21.99.