Hydrive unveils new package design and flavour

Like other Hydrive enhanced water energy drinks, the newest entry contains 30 calories a bottle (6g of sugar), 100% of four B vitamins, and is designed to deliver energy without the ‘jitters’. It comes in a 15.5oz bottle with a new, colourful label design.

“Hydrive A has a terrific kiwi-strawberry flavour and is specially formulated to boost alertness,” said Brian O’Byrne, CEO of Hydrive Energy LLC. “We also significantly upgraded the packaging design for the entire line, and the reaction from our customers has been outstanding. We expect 2009 to be a great year for Hydrive.”

Hydrive Energy LLC was founded in 2006 by beverage executives Mike Weinstein (former CEO Snapple Beverages) and Brian O’Byrne (former CEO Yoo-hoo/Orangina).