Impossible Foods appoints Peter McGuinness as CEO

Peter McGuinness

Impossible Foods has appointed former Chobani president and COO, Peter McGuinness, as its new CEO, effective April 4.

McGuinness has 30 years of consumer expertise, most recently at Chobani, where he scaled operations and drove business growth.

Impossible Foods, the producer of meat-free products such as the Impossible Burger, Impossible Sausage and Impossible Meatballs, is expanding its leadership team due to its rapidly accelerating product pipeline and continued global expansion.

Pat Brown, current CEO and founder of Impossible Foods, said: “Peter and I will work together to lead Impossible and its long-term strategy, combining our complementary strengths and experience. Peter will be our CEO and a director and will report to the board. I will continue in my role as founder and director, and take on the role of chief visionary officer reporting to the board, leading research and technology innovation, strategic initiatives, public advocacy and, most importantly, our mission.”

Last year, Impossible Foods secured $500m in a funding round.