Jennifer Lopez launches new cocktail brand Delola

Actress and singer Jennifer Lopez has launched spirit-based cocktail company, The House of Delola.

The first in the release, Delola Spritz, is available in three original cocktails including Bella Berry Spritz made with berries, hibiscus and vodka. Paloma Rosa Spritz is made with grapefruit, elderflower and tequila and features notes of ripe, luscious grapefruit, rich elderflower and a dash of salt.

Meanwhile, L’Orange Spritz is made with orange, passionfruit and amaro and includes fruity notes balanced with the bitterness of amaro.

The company will launch in the United States and expand globally in the years to come.

Lopez commented: “I love entertaining, relaxing and unwinding with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn’t find it, I decided to create Delola. My goals were better ingredients, better taste, fewer calories than traditional cocktails, and one simple pour. Something easy, fun, fresh and delicious. I knew that if I was looking, others were too.

She added: “Delola gives people the freedom to enjoy – free from the cutting, squeezing, and mixing, free from the stress of entertaining, free to make ordinary moments extraordinary. Each one is bottled up in a beautiful glass bottle and ready to serve. Just pour over ice and enjoy. I started this journey two years ago and I’m so excited to finally share Delola with the world.”

Wayne Chaplin, CEO of Southern Glazer’s Wine & Spirits, stated: “Jennifer Lopez is someone we know and admire as a global multi-talented artist and entrepreneur. People around the world love her for many reasons and we are thrilled to represent Delola in the United States and our partners at Beam Suntory.”

Delola will be available from April in selected US retailers and spirits establishments, all approximately 110 calories or less per serving: Bella Berry Spritz (10.5% ABV), Paloma Rosa Spritz (11.5% ABV), and L’Orange Spritz (10.5% ABV). Delola comes in 750ml (SRP $22.99) and 375ml (SRP $11.99) embossed glass bottles.