Jimmy Dean unveils new breakfast bites and wraps in US

US breakfast brand Jimmy Dean is expanding its portfolio with the introduction of new Casserole Bites and Breakfast Wraps.

Jimmy Dean Casserole Bites come in three varieties: Sausage, Egg & Cheese, Meat Lovers and French Toast. The baked ‘poppable’ Bites can be enjoyed for breakfast, or as a midday snack or pick-me-up.

Containing 13-14g of protein, Jimmy Dean Delights Breakfast Wraps are available in Spinach & Bacon, Turkey Sausage & Veggie and Southwest Style variants. The new breakfast offering is said to be made with whole wheat tortillas and to be free from artificial colours or flavours, with 17g of whole grains per wrap. 

“Breakfast plays a comforting role in people’s lives and daily routines, especially as many of us continue to navigate new and changing schedules,” said Scott Glenn, senior director of marketing at Jimmy Dean.

“We’re proud to continue to provide quality products that meet the evolving needs of individuals and families.”

Jimmy Dean Casserole Bites and Jimmy Dean Delights Breakfast Wraps will be available from retail stores nationwide in the US from this autumn.