Joyburst launches flavoured energy drink in collaboration with Vanilla Ice

Naturally caffeinated energy drink brand Joyburst, sister company of No Sugar Company, is launching a new flavour in collaboration with Vanilla Ice.

The new Vanilla Ice flavour will join the brand’s portfolio of Elderberry, Frosé, Grape, Lime and Peach variants. Joyburst will also release an alcoholic version, Vanilla Ice Party Seltzer, in select states across America.

The better-for-you beverages contain no sugar, zero calories and are also keto verified and gluten-free. The drinks are made with plant-based ingredients, including green tea extract, an all-natural caffeine source that is packed with antioxidants, and erythritol, a natural sugar substitute.

Brad Woodgate, No Sugar Co and Joyburst CEO, said: “For over a decade, we have been working on creating the perfect recipe – naturally derived green tea caffeine, infused with amazing flavours and refreshing carbonation, without using sugar. After finalising our recipe, we launched our starting five flavours that are both delicious and energising and we are enthusiastic to bring our newest Vanilla Ice flavour and this new wave of energy to America.”

The energy drink is available in 355ml 12-pack cans for an MSRP of $24.99 on the brand’s website, as well as in Walmart and Costco.