Jude’s debuts new custards and vegan ice cream products

British ice cream brand Jude’s has expanded its portfolio with the addition of two custards and two new vegan ice cream products.

With an RRP of £2, the new custards are available in Madagascan vanilla and Belgian chocolate flavours.

The ‘velvety smooth’ custards can be enjoyed alongside a dessert such as Christmas pudding, or on their own.

 “We are excited to be releasing our new range of custards in two brilliant flavours: Madagascan vanilla and Belgian chocolate,” said Chow Mezger, managing director of Jude’s.

“We saw a gap in the market for a premium ambient custard and so we’ve made ours using the best available ingredients to be as creamy and delicious as possible.

“Made with real bourbon vanilla and Belgian chocolate, these custards are designed to be served hot or cold and either on their own or with your favourite winter puddings.”

The new vegan ice cream products include a lower-calorie Vegan Cookie Dough Brownie 460ml tub and Salted Caramel Vegan Minis, made with coconut and oat milks respectively.

The tubs contain only 460 calories and have an RRP of £4.50; the minis contain under 115 calories and come in six-count packs (RRP £3.95).

All of the new products are available at Sainsbury’s stores nationwide.

Earlier this year, Jude’s introduced a range of ‘rich, thick and indulgent’ topping sauces.