Jude’s introduces lower-calorie, chocolate-coated ice cream sticks

British ice cream brand Jude’s has announced the launch of its first handheld ice cream range.

Called Jude’s Minis, the line is made using the brand’s lower-calorie vanilla bean ice cream – a product which is sweetened with stevia and erythritol – and available in a six-pack format.

Each box contains two Belgian milk chocolate and almond sticks, two Belgian milk chocolate sticks, and two Belgian white chocolate-coated sticks, each with 95 calories per serve.

Jude’s Ice Cream managing director Chow Mezger said: “We are delighted to be the first to market with these delicious, lower-calorie ice cream bars. We’ve witnessed the growing demand from consumers nationwide for lower-calorie ice cream that tastes delicious.

“We launched our range of lower-calorie tubs, including a vegan chocolate flavour, a few months ago, and the flavours have been very well received. We are excited to follow these up with handheld bars – the perfect lower calorie treat.” 

The range will go on sale exclusively at Sainsbury’s stores in the UK as of 11 March with a recommended retail price of £4.50.

Last year, Jude’s further expanded its Little Jude’s portfolio with the introduction of two flavoured milks in chocolate and banana variants.