Cleaning equipment supplier Kärcher has become the “lead investor” in Mysoda, taking a stake in the Finnish company, which manufactures sparkling water makers for the consumer market.
Mysoda makes its sparkling water machines from a wood-based and renewable material, and uses no fossil plastic in production. The company also manufactures flavour concentrates and CO2 cylinders to go with its machines.
Mysoda CEO, David Solomon, said: “Kärcher shares our conviction of putting sustainability first, and I get really excited thinking about our cooperation and opportunities. They have decades of experience in sustainability, brand building, marketing and expanding to new markets.”
He continued: “After all the start-up pains, it also feels really good to make the move from an underfunded start-up to a well-capitalised growth company. We compete with bigger companies, and thanks to this substantial minority investment, now we have the resources to stand our ground.”
Headquartered in Helsinki, Finland, Mysoda sells its products in a large number of markets, including the UK, the Netherlands, France, Germany, Austria and Italy.
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