Kavli Group launches limited edition Primula ‘Burger Cheese’ spread

Norwegian company Kavli has launched a limited edition Burger Cheese flavour under its spreadable cheese brand Primula in the UK.

The new flavour is designed to provide consumers with an “authentic burger cheese taste,” which is already melted and ready to add to Kavli’s burgers. Kavli hopes this new addition provides an opportunity to target new consumers.

“…we’ve seen an increase in demand for new flavours, which we’ve been exploring through our limited-edition offering,” said Kavli UK’s head of marketing, Lisa Thornton. “With its authentic taste, Burger Cheese provides a big opportunity for retailers to attract new users.”

The limited-edition flavour joins Primula’s range of “squeezy cheese” spreads, including Original Cheese, Cheese ‘n’ Chive and Cheese ‘n’ Jalapeño.

The Burger Cheese flavour is now available at Home Bargains stores.