Kellogg has revealed that its latest mash-up cereal flavour combines Frosted Flakes with Apple Jacks, and will be available for a limited time across the US.
The new cereal brings together the apple and cinnamon flavour of Kellogg’s Apple Jacks with the ‘classic crunch’ of Kellogg’s Frosted Flakes.
The new flavour combination follows the launch of its first-ever Mashups Cereal last year, which mixed Frosted Flakes and Froot Loops.
Kellogg is now offering consumers the chance to vote for the next mash-up flavour combination from FrostedPops to SnapCrackleTony to FrostedCocoa.
“We loved hearing fans’ reactions to the first Mashups, so we knew we had to create another,” said Brant Wheaton, marketing director of Kellogg US ready-to-eat cereal segment.
“This new combination of Kellogg’s Frosted Flakes and Kellogg’s Apple Jacks certainly won’t be the last Mashups Cereal! We’re inspired by the incredible combos our fans dream up, and we want to hear what they’re craving. You never know, it might just show up on shelves.”
The new cereal will be available from June for a limited time at retailers nationwide. A 9.8oz box will retail for $3.99, while the 15.6oz box has an RRP of $5.69.
© FoodBev Media Ltd 2024
