Kellogg expands Raisin Bran range with Toasted Oats and Honey cereal

Kellogg has unveiled a new addition to its Raisin Bran cereal range that features toasted oats and honey.

The new Kellogg’s Raisin Bran Toasted Oats and Honey product features the bran flakes and raisins used across the Raisin Bran range, but this cereal pairs these ingredients with whole-grain toasted oats and honey.

According to Kellogg, the high-fibre product aims to provide consumers with essential nutrients like iron and fibre, as figures provided by Kellogg from the American Journal of Lifestyle Medicine’s 2016 fibre report found that only 5% of American consumers were eating enough fibre on a regular basis.

Kellogg’s Raisin Bran Toasted Oats and Honey Cereal will be available in 15.6-oz boxes for a suggested retail price of $2.99, and 22.1-oz Family Size boxes for a suggested price of $3.99.

The new product will be available nationwide in the US from selected retailers from January 2021.