Kellogg’s adds granola to Special K range

Kellogg’s has expanded its Special K breakfast product range with the launch of a new granola product, which contains 30% less sugar.

Special K Crunchy Oat Granola comes in two flavours: Mixed Berries, with blackcurrants and cranberries, and Dark Chocolate Curls, with 64% cocoa.

Kellogg’s said that the new offerings contain an “oat rich base with puffed grains”, making it light-textured granola. Both flavours are also high in oat grain fibre to support gut health and are classed as non-HFSS.

Emily Dutton, Special K’s senior brand manager, said: “Our food development experts have created a new Special K Crunchy Oat Granola to give people a great tasting high fibre option with 30% less sugar than other granolas”. 

Special K Crunchy Oat Granola is available in Asda, Waitrose and Morrisons stores for an RRP of £2.99.