Kellogg’s Kashi brand debuts keto-friendly cereal

Kellogg-owned Kashi has announced the launch of a new cereal that is said to mark the brand’s first keto-friendly offering.

Containing 12g of plant-based protein and 1g of sugar per serving, Kashi Go Keto-Friendly Cereal comes in cinnamon vanilla and dark cocoa flavours.

A source of fibre, the cereals are made with ingredients such as pea protein, and lentil and chickpea flour, and are sweetened with allulose and monk fruit.

Melanie Hall, director of brand marketing at Kashi, said: “At Kashi, we believe in making eating well easy. We know that consumers are leaving traditional cereal behind to meet their evolving needs, adopting diets that limit sugar intake, increase protein content and avoid grains.

“Our mission is to provide these consumers with a keto-friendly cereal that is nutritious, tasty, and is more affordable than other options on the market.”

At $4.99 per box, Kashi Go Keto-Friendly Cereal will be available nationwide in the US from Target, Kroger, Shoprite, Sprouts Farmers Market and Amazon. 

Last year, Kashi unveiled a new range of ‘protein-packed’ waffles, available in wild blueberry, cinnamon brown sugar and vanilla buttermilk flavours.