Kellogg’s Kashi brand unveils first zero-added-sugar cereal

Kellogg-owned Kashi has launched a new whole wheat breakfast offering, which is said to mark the first no-added-sugar addition to the brand’s cereal portfolio.

Each bowl of Kashi’s new Simply Raisin biscuit cereal provides 100% of the daily recommended serving of whole grains.

Sweetened with fruit, Kashi Simply Raisin is a source of fibre and protein. The biscuits feature sun-ripened raisins and a touch of cinnamon.

Simply Raisin is made with Certified Transitional wheat from farms which are transitioning to become USDA certified organic.

“Nowadays, people are prioritising better-for-you foods that have less added sugar,” said Melanie Hall, director of brand marketing at Kashi.

“We wanted to provide cereal lovers with a zero-grams-added-sugar cereal that doesn’t compromise on flavour or nutritional value. We will continue to create foods that cater to people’s dietary needs, and we’re so excited to bring this whole wheat, fruit-sweetened cereal to shelves for all to enjoy.”

Kashi’s new Simply Raisin cereal is available across the US at Walmart and other major grocery retailers for $4.39.

Earlier this year, Kashi announced the launch of a new cereal that was said to mark the brand’s first keto-friendly offering.