Kellogg’s launches salted caramel flavour cereal

Kellogg’s has expanded its Crunchy Nut offering with the introduction of Salted Caramel Flavour Twist.

The new cereal marks the first time the brand has changed its classic honey-nut flakes since it launched in 1980.

Rui Frias, senior brand activation manager from Kellogg’s UKI, said: “Crunchy Nut is our biggest cereal brand and this will be the first time we’ve made the decision to introduce a twist on our classic honey-nut flavour. Salted caramel was the perfect pairing for the brand and we can’t wait to see what people think.’’

The new cereal will be available at UK retailers from March 2023 for an RRP of £3.29.