Kellogg-owned MorningStar Farms has announced plans to release a new plant-based line, including its first ready-to-cook meat alternative burger.
Called Incogmeato, the range will be available in the US in early 2020 and will consist of: refrigerated plant-based burger patties, frozen plant-based Chik’n tenders and frozen plant-based Chik’n nuggets. All products are made with non-GMO soy.
“As more consumers are choosing a flexitarian lifestyle and actively reducing meat, we’re thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience,” said Sara Young, general manager, MorningStar Farms, plant-based proteins.
She added: “We know that about three-fourths of Americans are open to plant-based eating, yet only one in four actually purchase a plant-based alternative.
“So, the intent is fully there, but it hasn’t necessarily been followed with action. We know the number one barrier to trying plant-based protein is taste. These consumers are still seeking the amazing taste, texture, and sizzling qualities of meat but want a better alternative for themselves and the planet.”
Kellogg is the latest major food company to reveal plans to expand its meat alternative portfolio, following similar announcements by Smithfield Foods, Tyson and Nestlé.
Last week, KFC teamed up with meat substitute company Beyond Meat to trial a new plant-based chicken, available as both nuggets and boneless wings.
Meanwhile, beef producer Marfrig has reached an agreement with Archer Daniels Midland for the production and sale of plant-based protein products in Brazil.
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