Kellogg’s rolls out cinnamon-flavoured Rice Krispies treat

Kellogg’s has expanded its snack range with the launch of its new flavour of Rice Krispies cereal sweet treats – Rice Krispies Treats Homestyle Cinnamon Sugar.

The new release consists of “fluffy marshmallows, golden butter and a sprinkle of warm cinnamon”.

Cinnamon Sugar will join the brand’s existing Rice Krispies Treats Homestyle flavours: original and chocolate.

Heidi Ray, senior director of brand marketing for Kellogg’s portable wholesome snacks, said: “Whether you’re a busy parent packing lunchboxes or a grown-up kid craving a taste of childhood, fans can enjoy this deliciously sticky, simple snack any time of day and be transported to a homey kitchen in just one bite”.

The flavoured sweet treat is now available in US grocery stores nationwide for an SRP of $3.99 for six bars in a box or $5.24 for 12 bars in a box.