Kellogg’s to launch Apple Jacks Pop-Tarts toaster pastry

Pop-Tarts has collaborated with breakfast cereal brand Apple Jacks to create a new toaster pastry.

Featuring sprinkled frosting, the Apple Jacks apple cinnamon-flavoured Pop-Tarts product is said to “perfectly balance” the cinnamon aroma and sweet apple flavour of the classic cereal.

“We know our fans love a brand mash-up, so Pop-Tarts is continuing to provide new ways of enjoying the nostalgic flavours from our childhoods,” said Heidi Ray, senior director of marketing for the portable wholesome snacks segment at Kellogg’s, owner of the Pop-Tarts and Apple Jacks brands. “With over 50% of Apple Jacks households also purchasing Pop-Tarts, we believe this new flavour will bring families the best of both into one crazy good offering.”

Apple Jacks frosted apple cinnamon-flavoured Pop-Tarts will be available from next month, with a full nationwide rollout to follow in April.