Kellogg’s UK debuts new Square’s bar flavour

Kellogg’s UK has added a new limited-edition ‘Strawberry Sundae’ flavour to its American Style Rice Krispies Squares range.

The new bars are available now in Asda, starting at a RRP of £1.65 for a pack of four, with other UK stores to follow in the coming weeks.

The bars combine a classic, well-loved flavour in strawberry with a “mouth-watering sundae twist”, inspired by retro American diners.

Sam Harper, Kellogg’s UK&I snacks activation brand lead, said: “Our American Style range of Rice Krispies Squares has continued to go down a treat with shoppers, so we cannot wait to add a tasty new flavour. The addition of our limited-edition Strawberry Sundae flavour is something we know Squares fans will love.”

This latest flavour joins the American Style portfolio, which includes the Mint Choc Shake flavour that launched last year.