Kellogg’s unveils Special K mini protein bars

Kellogg’s has expanded its Special K portfolio with the launch of a new flavoured protein snack bars in the US.

The mini snack bars are available in Berry Vanilla and Brownie Sundae flavours, containing 6g of protein and 90 calories per bar.

Heidi Ray, senior director of brand marketing for Kellogg’s snacks, commented: “Sometimes you just need a second to pause and do something for yourself that’s going to energise you. At Special K, we love to offer that special combination of indulgent-tasting flavours plus functional ingredients like protein in a portable snack that’s perfect for stashing in your bag, car or desk drawer.”

Ray added: “Our new Special K Protein Snack Bars are a delicious mini option you can feel good about enjoying, so you’re able to take a moment and get a little boost of energy to help fuel you for whatever your day has in store”.

Special K Protein Snack Bars are available now at US grocery retailers nationwide for an SRP of $4.29 per five-pack.