Kerry’s Richmond brand launches meat-free meatballs and mince in UK

Kerry’s Richmond brand has expanded its Meat-Free range by launching new meat-free meatballs and mince in the UK.

Both Richmond Meat-Free Mince and Richmond Meat-Free Meatballs are now available from UK retailer Asda, and will launch in Sainsbury’s from 21 April.

Both new products are made from soy and wheat protein, similarly to the two existing products in Richmond’s Meat-Free range, burgers and sausages, first launched in 2019.

According to Kerry, both new products are Vegan & Vegetarian Society approved and aim to capitalise on the exponential growth of plant-based meat alternatives.

Victoria Southern, marketing and category director at Kerry Foods, said: “We know the meat-free market is booming but we’re seeing a real opportunity for growth in shoppers who are looking for affordable, delicious meat-free food to slot into family favourites – that they know will result in clean plates all round.

“The launch of Richmond Meat-Free Mince and Richmond Meat-Free Meatballs is a natural expansion of the range as we continue to champion bringing people together at mealtimes.”

Richmond Meat-Free Mince is available in 335g packs, while Richmond Meat-Free Meatballs are available in 352g packs containing 16 meat-free meatballs. Both products have a recommended retail price of £3.