Keto brand HVMN secures $5.5m in funding

San Francisco-based keto brand, Health Via Modern Nutrition (HVMN), has announced a new $5.5 million funding round.

Founded in 2014, HVMN offers a range of keto products, including collagen and MCT powders, a newly launched line of bars and a ketone ester drink. The brand’s portfolio also includes a collection of nootropic supplements.

Investors in HVMN’s new funding round – which brings the total capital raised by the brand to over $8.1 million – include entrepreneur Tony Hsieh, musician Zac Brown, Joe Montana’s Liquid2 Ventures and others.

The funds will be used to accelerate research and development of nutrition technologies and products across the spectrum of ketosis.

HVMN founder and CEO, Michael Brandt, said: “For millions of people, once they try out a keto or low-carb lifestyle, they never look back. They lose weight, their biomarkers improve and they have tons of energy.

“These are the early days of keto, and we’re excited to be leading more people on this journey every day.”