Kettle Chips has unveiled its brand-new Thai Sweet Chilli variety as the brand aims to meet the demand for authentic flavour combinations in snacking.
Developed by Kettle Chips’ innovation chef Phil Hovey, the new seasoning uses real ‘iconic’ food ingredients often found in authentic Thai cooking.
The new Thai inspired flavouring reportedly combines a blend of soy, star anise and coriander complemented with bold chilli and an underlying sweetness.
Kizzy Beckett, senior brand manager at Kettle Chips, said: “We thought it was time to bring something more flavoursome and interesting to the table and consumers have agreed.
“When we first taste-tested our Thai Sweet Chilli crisps with consumers, we were amazed to see such a strong preference for our new recipe. There was a big gap in the market for a more authentically Thai seasoning from a trusted brand, which we have now filled.
“This new launch will be supported with an exciting nationwide marketing campaign going live later this year, including TV idents, a robust social media activation and an innovative PR launch. We’re certain our new Thai Sweet Chilli variety will spice up the category.”
The new flavour expands Kettle Chips’ current line-up of core eight flavours including Crispy Bacon & Maple Syrup, Sour Cream & Sweet Onion and Lightly Salted.
Last year, the Norfolk-based brand launched a new vegan alternative to the iconic cheese and onion combination along with limited-edition flavours such as cheese and wine ahead of Christmas and Mediterranean olive and feta to complement summer.
Kettle Chips’ new Thai Sweet Chilli is available across major UK retailers for an RRP of £1.99.
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