Kettle Chips launches two new street food-inspired crisps

Valeo Foods-owned brand Kettle Chips has added two new street food-inspired flavours to its crisps range: Sriracha Mayo and Dill Pickle & Jalapeño.

According to the brand, Sriracha Mayo combines the on-trend desire “for the fiery heat of Sriracha chilli sauce with the rich creaminess of mayonnaise,” while Dill Pickle & Jalapeño has a “tangier and zesty” flavour profile.

Russell Tanner, marketing director for Kettle Chips, said: “With consumers looking to explore new and interesting flavours within the crisp category, we couldn’t be more delighted to share the two new seasonings Chef Phil has developed. By offering something a little unexpected from Kettle, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand.”

Both products will launch as sharing bags into Waitrose from mid-April, with more retailers to follow from May onwards.