Keurig Dr Pepper secures deal to distribute Evian water in the US

Keurig Dr Pepper (KDP) and Danone Waters of America have announced that KDP will sell, distribute and merchandise Evian water in the US, as part of a long-term agreement designed to accelerate the brand’s growth. 

The companies said the deal will bring the Danone-owned spring water brand to more Americans through KDP’s “extensive distribution networks”.

The partnership includes coverage of grocery, convenience, drug and independent stores, as well as e-commerce.

Evian’s existing distributors will continue to handle distribution in the New York metro area, the on-premise and certain other limited accounts and channels. KDP’s direct store delivery network and independent bottler distributor network will handle distribution in all other areas. The companies have not disclosed the terms and length of the agreement.

Derek Hopkins, KDP chief commercial officer, said: “We see Evian as a global brand with tremendous growth potential in the US, and we are thrilled with the opportunity this new relationship provides to both companies. KDP remains committed to our partnership model, with Evian representing an important and unique addition to our portfolio.”

Rodger Collins, KDP president of direct store delivery, said: “With our ability to sell in, distribute and provide excellent in-store execution to more than 150,000 large and small format stores across the country, we are confident that the KDP team will enable Evian to capitalise on the accelerated growth of the premium water category.”

Danone Waters of America general manager Antoine Portmann added: “With the aim to accelerate growth in the US market, we are bringing on a distribution partner with the size and scale, sales capabilities and distribution coverage to match our ambition.

“This step change in Evian’s distribution solidifies the company’s intention to accelerate growth by bringing the number one premium global natural spring water closer to the hands of US consumers who prefer naturally occurring electrolytes and minerals from the brand’s unique source in the heart of the French Alps.”