Keytone Dairy has launched a new vegan protein shake range in Australia, in an effort to meet growing demand for plant-based health products.
Tonik Plant follows the successful roll-out of the company’s Tonik dairy protein shake brand.
The RTDs are made from a blend of pea protein and brown rice protein and are available in six flavours: vanilla, salted caramel, coffee, chocolate, banana toffee and choc honeycomb. Each 330ml bottle contains 20g of protein, is low carb and gluten-free.
Keytone Dairy CEO Danny Rotman said: “We are extremely excited to launch Tonik Plant and have been overwhelmed with the positive feedback and reception received from our customers, wholesalers and distributors in relation to Australia’s first vegan-based protein shake.
“There are a number of ongoing discussions for ranging opportunities for Tonik Plant which will further drive the Tonik brand and Tonik Plant in the near future. The success of the Tonik brand speaks to our ability as a vertically integrated brand owner and manufacturer, offering the company enhanced margin opportunities and speed to market.”
The Tonik Plant line-up is currently available currently from independent supermarkets across the nation with a further roll-out planned.
Keytone Dairy also announced that it had received its largest order – more than $1.1 million – from Walmart China for its private label milk powders under the Sam’s Club brand. In addition, the company has recently launched its direct-to-consumer milk powders website for the sale of its KeyDairy Whole and Skim Milk Powders.
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