Kopparberg expands alcohol free range with new flavour

Kopparberg has announced that it is adding a new mixed fruit tropical variant to its alcohol-free range offering in the UK.

The new flavour release, previously only available in alcoholic format, is an exotic twist on the classic Kopparberg flavour and is bursting with the bold and tangy flavours of pineapple, passionfruit and mango.

Rob Salvesen, Kopparberg’s head of marketing, said: “Our biggest launch since Strawberry & Lime, Mixed Fruit Tropical cider has risen from a limited-edition summer launch to become a permanent fixture in only 7 months. To be the third best-selling fruit cider flavour in the premium cider category given its relatively recent launch date takes some doing in such an established category. Couple the success of this flavour with younger consumers growing appetite for more alc-free options – Mixed Fruit Tropical Alc-Free made perfect sense.”

Mixed Fruit Tropical Alc-Free is available at Tesco in 4x330ml cans and, for a limited time only, at select Asda stores.