Kopparberg unveils new mixed fruit tropical cider

Kopparberg has announced that it is adding a new limited-edition mixed fruit tropical variant to its cider offering in the UK.

‘Bursting’ with flavours of pineapple, passion fruit and mango, the new cider is said to provide a tropical twist on the brand’s classic blackcurrant and raspberry mixed fruit edition.

Rob Salvesen, head of marketing at Kopparberg, said: “We’re famous for delivering premium fruit refreshment in all of the original flavours you’d expect from the brand, whilst also keeping close to the latest trends in the drinks industry.

“This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic mixed fruit cider, which is already synonymous with summer. Partnered with our very first limited-edition bottles and cans, we know that this new variant will define that first sip of a truly unforgettable summer.”

Kopparberg will also be releasing a new cider variety ten-pack in Co-op stores on 28 April, containing the new mixed fruit tropical cider, as well as rose, cherry, strawberry & lime and mixed fruit variants.

Kopparberg mixed fruit tropical cider will be available from select Asda, Tesco, Co-op and Morrisons stores.

Last year, Kopparberg released a new range of hard seltzers in the UK.