KP Snacks debuts new Butterkist flavour

KP Snacks is expanding the Butterkist range with the launch of a new flavour, Crunchy Hazelnut Chocolate flavour toffee popcorn.

The new Butterkist variant delivers a sweet snacking experience while offering a lower-calorie option, incorporating hazelnut, chocolate and toffee flavours.

A 30g serving of the new popcorn flavour is 128 calories.

Jenny Blanco Bancia, marketing manager at KP Snacks, said: “Butterkist is the nation’s favourite popcorn brand and we are proud to be delivering another delicious, innovative new product to delight our consumers and bolster sales for our retailer partners. The Crunchy Hazelnut Chocolate variant offers a tasty and unique treat, ideal for disrupting shoppers and driving brand penetration.”

Butterkist Crunchy Hazelnut Chocolate flavour toffee popcorn 155g sharing bags will launch in UK Co-op stores from early July before rolling into Tesco, Asda and Sainsbury’s stores at an RRP of £2. The £1.25 PMP will launch to commercial and industrial customers in late July.