KP Snacks unveils new McCoy’s product range

KP Snacks has unveiled a new product range for its McCoy’s brand: McCoy’s Epic Eats.

McCoy’s Epic Eats range is available in two flavours: Nacho Cheese and Spicy Salsa.

Amy Heap, marketing manager at KP Snacks, said: “McCoy’s is the original and best ridged crisp brand, synonymous with big and bold flavours. We know taste is the most important factor driving purchases in CSN, and our NPD reflects flavour trends and delivers innovative new products to the category. McCoy’s Epic Eats packs that flavour punch with the same signature crunch.”

Matt Collins, trading director at KP Snacks, added: “Consumers are always looking for products that are new and differentiated, and McCoy’s is famous for its unique and dynamic flavour proposition. We’re supporting our retailer partners with an exciting new product range delivering the right flavours in the right formats to drive sales”.

McCoy’s Epic Eats is available in a grab bag format for £1.25.