Kraft Heinz introduces Fruitlove range of smoothies with yogurt

Kraft Heinz has launched a single-serving spoonable smoothie brand that features fruit and vegetables combined with yogurt.

Called Fruitlove, the line is available in five flavours: strawberry banana twirl, made with strawberry, banana, rhubarb, raspberry and carrot; harvest berry blend, featuring strawberry, blueberry, raspberry, banana, carrot and beet; mango medley, containing banana, pineapple, carrot and mango; pineapple coconut bliss, consisting of banana, pineapple, squash and coconut; and blueberry dream, featuring banana, apple, squash and blueberry.

Kraft Heinz said that each cup provides a good source of protein and calcium, and an excellent source of vitamins A, B1, and B3.

“We know that snacking is both functional and emotional and Americans want more from the foods they snack on – more flavour, nutrition and a better overall taste experience,” said Nicole Kulwicki, head of brand building at Fruitlove. 

“Fruitlove was born from the idea that we could create a better and more exciting way to snack on smoothies.”

The Fruitlove pots are now available in the yogurt aisle of grocery stores in the US with a suggested retail price of $1.99.

For the fourth quarter of the last financial year, Kraft Heinz reported a loss of $12.61 billion and was forced to admit that its poor performance would mean “a step backwards” in 2019.

The company has since announced that CEO Bernardo Hees will step down from his role this July after six years in charge, to be replaced by former Anheuser-Busch executive Miguel Patricio.