Kraft Heinz partners with Baileys to unveil non-alcoholic coffee line

Kraft Heinz has partnered with Baileys to launch a new range of non-alcoholic coffee beverages featuring the flavours of Baileys original Irish cream.

The line-up includes ready-to-drink Cold Brew in cans, Roast & Ground Coffee bags and Keurig K-Cup pods.

Baileys ready-to-drink cold brew coffee is currently available in two flavours: Irish Cream and Salted Caramel, with new flavours to arrive in 2020, while the roasted coffee bags and k-cup pods offer the flavours: Irish Cream and Chocolate Cherry. Each product is marked at a recommended retail price of $2.39, $7.99, and $7.99 respectively.

Declan Hassett, senior licensing manager at Diageo, owner of the Baileys brand said: “Baileys is not only the world’s number 1 cream liqueur, it’s also one of the most desired adult treats.

“From ice cream to chocolates, we’ve extended the brand into new indulgent categories but there is nothing closer to the brand than a flavourful cup of coffee. With this partnership, now all adults can treat themselves with the perfect cup of Baileys ready-to-drink coffee in a can.”

At the beginning of the year, Baileys introduced a trio of coffee creamers with a reinvented recipe. The launch of these three new coffee formats are the latest addition to the non-alcoholic collection within Baileys portfolio.