Kraft Heinz releases Jet-Puffed Bites in US

Kraft Heinz has expanded its Jet-Puffed portfolio with the introduction of a new line of snack-sized topped marshmallows.

Jet-Puffed Bites are available in three variants: Coconut, featuring flavoured marshmallows with a dark chocolatey coating and toasted coconut topping; Birthday Cake, with vanilla cake-flavoured marshmallow wrapped up in a white chocolatey coating and topped with rainbow sprinkles; and S’mores, offering vanilla-flavoured marshmallows with a milk chocolatey coating and graham cracker crumb topping.

The brand has also launched regular, mini and strawberry-flavoured marshmallows in a stand-up resealable pouch.

“Our new resealable packaging and Jet-Puffed Bites line-up are answering a consumer desire for more snackable marshmallows,” said Allison Kelly, associate director at Kraft Heinz.

“The stand-up resealable bags deliver marshmallows that are easy to store and help them stay soft and fluffy, while our new Bites flavours offer an exciting variety of new indulgent flavours.”

The Jet-Puffed Bites and stand-up resealable bags are available at grocery stores across the US.