Kraft Heinz’s Just Crack an Egg brand launches new omelette offering

Kraft Heinz has expanded its Just Crack an Egg portfolio with the introduction of a new ‘protein-packed’ breakfast option: Omelet Rounds.

Made using cage-free eggs, the new microwaveable offering can be heated in less than a minute and is said to be free from artificial flavours, dyes and preservatives.

Omelet Rounds come in four flavours: All American, featuring uncured bacon and sharp cheddar cheese; Three Meat, with pork sausage, uncured bacon, uncured ham and cheddar cheese; Classic, which features uncured ham, cheddar cheese, red pepper, green pepper and onion; and Broccoli Cheddar, pairing cheddar cheese and broccoli.

“We love eggs at Just Crack an Egg – is there a more perfect food? Omelettes are wonderfully delicious but also tricky to make,” said Maureen O’Neill, brand manager for Just Crack an Egg.

“With Omelet Rounds, we want to introduce egg-loving fans to a quick and easy-to-prep way to get the best of a classic egg breakfast in the comfort of their kitchen or on the go.”

With an MSRP of $3.49, Just Crack an Egg Omelet Rounds are available at grocery stores across the US.